Top Online Travel Agencies (OTAs) in Japan


The Asia Pacific market has gone through some rapid growth in pockets and also followed a familiar trend of consolidation. It has also seen a few regional players establishing a wider global footprint. Here are some of the key players and a high-level overview of the markets they work with.

If you are looking to tap into travellers from Japan, it will be worth considering them – however, many of them will not be easy to reach out to with language barriers and methods of operation if you are based outside the region.


Rakuten Travel operates Japan’s largest online hotel reservation website with over 1.8 million room nights booked per month. Rakuten means optimism.

Related company/ies:

Key markets: Japan, South-East Asia, China, UK, US, Germany


Jalan is one of the biggest online hotel and ryokan reservation services in Japan.

Related company/ies: Recruit Holdings

Key markets: Japan, South-East Asia, Europe, US

JapanIcan with over 1.100 offices in 38 countries, and over 27.000 employees, JTB is one of the biggest Travel Agencies in the world. is its OTA arm and provides online bookings for hotels, ryokan, bus tours, and other activities across Japan

Related company/ies: JTB

Key markets: Japan


Yahoo! Japan integrated its OTA business into in 2016 and is currently a booking gateway for Yahoo! Japan

Related company/ies: Yahoo

Key markets: Japan


Over a million monthly transactions across Evolable Asia’s three OTAs: Tripstar (multiple language portal site, both domestic and international flights and hotels), Soratabi (domestic flight search), and Tabiweb (overseas hotel booking)

Related company/ies: Tripstar, Soratabi, Tabiweb

Key markets: Japan (Tabiweb for overseas bookings)

You might also like
Tags: Booking channels, Boutique hotel guide, OTA Distribution

More Similar Posts

2 Comments. Leave new

  • Dear Sir/Madam,

    I would like to introduce myself, my name ‘s Tuan Vu, General Manager of Green Beach Hotel, located in the central of Nha Trang city, Khanh Hoa province, Vietnam. Adjacent to the “West Quater”, only 3’ walking from the Tran Phu street and Nha Trang beach, promises to bring you interesting and unforgettable experiences.

    Our hotel with 02 basement – 29 floors – with 203 rooms designed and decorated in a modern and elegant style with Luxurious interiors of 4-star international standard. In addition, We are committed to providing you with the services, utilities with the most reasonable price at the restaurant, bar, spa and a fitness room.
    For more information, please get into our hotel website below,
    1. Go to visit our website:
    2. Our Brochures, fact sheet (Files attachment)
    3. Go to the link and see images of our rooms:
    I would like to work with your system, become a hotel partner, sign an agreement with Whiteskyhospitality and let me know your privacy policy and conditions (terms and conditions) to the joint to your system. If you have any questions or for further information please do not hesitate to contact me at any time by email above.

    I am looking forward to hearing from you as soon as possible.

    Yours Sincerely,

    Tuan Vu
    General Manager of Green Beach Hotel.
    Cell: +84 96 314 8948
    ID Skype: quorum.primus.

  • Dear Sir/ Madam,

    I want to introduce my hotel in your online .My name is veena koul General manger of the hotel in the name of skycity hotel Gurgaon India.We 55 rooms with one benquite hall, Five Matsuri Rooms and Karaoke rooms , Two Restaurants one multi cuisine in the name of Latitude restuarant and one authentic japanese in the name of Club Tokyo with Private Karaoke Rooms on 8th Floor , Disco bar cum pub in the name of City Club on ground floor ( Hotel Virtual Tour)
    if you need any more details kindly get in touch on the below mail id


Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed