Achieving a steady increase in direct bookings is the holy grail of hotel marketing and distribution teams. However, this quest for direct bookings to your hotel is also constantly challenged…Continue Reading →
Photos play a key role in marketing the hotel – whether it is through the hotel website or through 3rd…
Measurement is key to continuous improvement. Here are the key metrics that you should consider measuring and working on. 1…
Distribution of hotel rooms has evolved rapidly and continues to do so at some pace. There are disruptive business models…
Most of us know that WhatsApp is a free to download messenger app for smartphones used around the world – and uses the internet to send messages, images, audio or…Continue Reading →
Here is a list of the most popular OTAs for high-end boutique hotels. Splendia Splendia offers a curated selection of…
All hotels are aware of the need for an active social media presence – it helps you engage with current…
Boutique hotels tell a story. These stories inspire, motivate and attract prospective guests to book your lovely boutique hotel. This…
E-mail continues to be a very popular and effective means of reaching travellers. Typically they can take on two formats depending on your audience mix this may vary between an…Continue Reading →
Packages are an integral part of the hotel and travel industry. Yet, it is also seen as one of the…
