How to use WhatsApp to market your hotel
Most of us know that WhatsApp is a free to download messenger app for smartphones used around the world – and uses the internet to send messages, images, audio or…Continue Reading →
Top Online Travel Agencies (OTAs) in the UK
A lot has changed in the online travel industry in the UK – and this continues to evolve. From OTAs…
Top Online Travel Agencies (OTAs) for boutique hotels
Here is a list of the most popular OTAs for high-end boutique hotels. Splendia Splendia offers a curated selection of…
25 checks to maximise direct hotel website bookings
Does your boutique hotel website offer a great booking experience? And equally importantly, is it reflected in the conversion ratio…
20 ways to maximise your hotel website navigation
1 – Keep it simple The art of a really good hotel website is how it shares the benefits of a complex product in the simplest of ways. Pay particular…Continue Reading →
How to plan your hotel’s social media strategy
All hotels are aware of the need for an active social media presence – it helps you engage with current…
Study guest booking journey to maximise revenue
Boutique hotels tell a story. These stories inspire, motivate and attract prospective guests to book your lovely boutique hotel. This…
How to localise your boutique hotel website
Boutique hotels attract travellers from around the world. To reach this far-flung audience, the hotel’s content marketing strategy needs to…
9 essentials of a catchy hotel description
As a boutique hotel, you have your own unique story to tell. And this needs to be visible in your hotel descriptions and descriptions of your visual content. High-quality images…Continue Reading →
How to target global corporate travellers
Being accepted on to one of the high profile, global hotel programmes such as Goldman Sachs, UBS, McKinsey or BP…