Infographic - How to generate more direct bookings
We wanted to come up with a way to visually represent the key elements of a direct booking strategy. This infographic below gives you a quick downloadable overview of the…Continue Reading →
How to generate more direct bookings for your hotel
Achieving a steady increase in direct bookings is the holy grail of hotel marketing and distribution teams. However, this quest…
Increase direct bookings by getting hotel photos right
Photos play a key role in marketing the hotel – whether it is through the hotel website or through 3rd…
How to choose the right booking engine for your hotel
Your hotel website booking engine is a key element in achieving more direct bookings and maximising conversion. It allows you to…
25 checks to maximise direct hotel website bookings
Does your boutique hotel website offer a great booking experience? And equally importantly, is it reflected in the conversion ratio between visitors and bookers? Here is a 25 point checklist…Continue Reading →
20 ways to maximise your hotel website navigation
1 – Keep it simple The art of a really good hotel website is how it shares the benefits of…
How to localise your boutique hotel website
Boutique hotels attract travellers from around the world. To reach this far-flung audience, the hotel’s content marketing strategy needs to…
9 essentials of a catchy hotel description
As a boutique hotel, you have your own unique story to tell. And this needs to be visible in your…
How to start planning a boutique hotel website
There is a lot to think about when it comes to planning your hotel website and especially so with a boutique hotel. The website needs to be visually appealing and…Continue Reading →
10 key attributes of a boutique hotel website
Direct website traffic and conversion are critical – and you have maximum control over your own website, presentation, information flow,…