All you need to know about Global Distribution Systems (GDS)
If you thought the age of GDS is over – too expensive, too clunky and in its sunset years, think […]
Experience in virtual reality and 360 degree video before booking
ONLINE HOTEL BOOKING TREND 5 – 2017: Travel has always been about the experience – and explains the huge amount […]
The traditional hotel internet booking engine is dying
ONLINE HOTEL BOOKING TREND 2 – 2017: The massive proliferation of interactive technologies like messenger apps, chat bots, robots, cobots […]
Trip planning websites on a rocky path but stubborn
ONLINE HOTEL BOOKING TREND 1 – 2017: Trip planning websites address the inherent need of a traveller to “book everything” […]
40 trip planning websites to change the way you travel in 2017
Trip planning websites inspire travel with the promise of experiences rather than just a trip. They offer a faster, more […]
Is your hotel sending emails with moment of open personalisation?
As technology has improved and data has become more accessible, hotel marketers are looking to personalising email content in more […]
How to maximise in-hotel marketing opportunities with big data
Hotels have always known the importance of personalisation in guest inter-actions at the hotel. And equally importantly, hotels have worked […]
Use big data to micro-segment customers at your hotel
Segmenting has always been important for hotels. Typically they fell into broad groups, the largest being corporate, leisure, groups and airlines. […]
10 hotel group booking trends you’d rather not miss in 2016
Group business is vital to hotels large and small, independent or chain. Is your hotel ready for the next wave […]
Hotel wholesalers soon to be extinct! Or have we got that all wrong?
What is the future of hotel wholesalers? There are a lot of prophecies out there, but what are the facts? […]