“A mind that is stretched by a new experience can never go back to its old dimensions.” – said writer Oliver Wendell Holmes

I started learning about hotels when I was 18 – it stretched my mind and imagination. Now, about 25 or so odd years later, there is no going back. I love the constantly evolving world of hotels & travel.

I have worn several hats in the course of my professional and entrepreneurial journey. But I now specialise in maximising hotel sales and distribution by radically redesigning business processes and use of technology.

I have worked in a range of diverse roles in hotel operations, distribution, marketing and sales. The opportunity to live and work in countries like the UK, Germany, Austria, UAE, India and the Maldives has made me truly multi-cultural and multi-lingual.

In professional roles, I developed and managed chain-wide sales strategies and actions for hotel companies like Le Meridien and Starwood to increase revenue and profitability. As a consultant, I have worked with some exciting hotel companies like Orient Express UK and Lux Mauritius to address their global sales and technology challenges. I also lectured on hotel distribution and technology at Universities & Colleges in Austria, China, India and Bhutan.

In 2010, I went on an entrepreneurial adventure to India. Together with an ex-colleague, we successfully launched and monetised White Sky Hotels & Resorts, an exclusive collection of boutique hotels. A few years later, we launched REACH, an outsourced online sales & distribution solution for independent hotels. Our boutique hotel marketing business has since been acquired while our online distribution solutions have helped hundreds of hotels across India increase online bookings.

I love turning ideas into action. Join me as I explore multiple ways to maximise a hotel’s online distribution potential and maximise revenue.

– Vineeth –