Reputation and the travel booker

TripAdvisor made itself a fearsome name in the travel industry by capturing, analysing and sharing views and opinions from travellers about hotels. Most leisure travel bookers who shop online visit TripAdvisor before making a final decision on their hotel of choice. Whether it is right or wrong, biased or unbiased, poorly monitored or otherwise is less relevant – the fact …

How can your hotel attract families?

Requirements of family travel can be complex based on the age group of the children. In general, families usually do have to plan more than the average individual traveller to make the most out of a trip. What makes a good family hotel? Space – families require more space than an average sized hotel room which is why apartments have been encroaching …

How to segment the market for your hotel

For your hotel to have a targeted approach, it is important to break down the broader market into key segments usually based on the reason for travel. This, in turn, helps understand the main types of demand, the behaviour of the customer in each segment and also to understand future growth potential. Typically, the broad segmentation for hotels is corporate …

The secret influences on hotel bookings online

While providing great hospitality is at the heart of the hotel industry, achieving commercial success is key to providing it consistently. This requires that hotels dig deep to really understand what drives online bookers to the hotel  – and not just follow the pack. Hotel booking behaviour online is hard to predict. However, the factors that influence booking behaviour is slightly …

What Travellers Look for in a Hotel (And Why You Should Pay Attention)

To best cater to trav­el­lers, optim­ise mar­ket­ing and increase book­ings, hotels need a good under­standing of what trav­el­lers want and need when mak­ing their book­ing decisions. Is this easier said than done? Stud­ies reveal that “what trav­el­lers say is import­ant” towards cer­tain attrib­utes of a hotel often dif­fer from the actual actions they take ie “what trav­el­lers do when book­ing”. …