Reputation and the travel booker
TripAdvisor made itself a fearsome name in the travel industry by capturing, analysing and sharing views and opinions from travellers about hotels. Most leisure travel bookers who shop online visit…Continue Reading →
Does hotel loyalty drive the modern traveller anymore?
Hotel loyalty is and has always been a hot topic of debate. However, it’s influence on travel bookers has been…
The powerful magic of travel advertising
Travel to far-flung exotic destinations is considered special by most people. Who can resist the pull of a billboard with…
How can your hotel attract families?
Requirements of family travel can be complex based on the age group of the children. In general, families usually do have to…
How do peers influence travel booking decisions?
What influences a traveller’s decision on where to go, which hotel to book and how you do it? Is it your peers or the media you consume? Is it user-generated content and…Continue Reading →
How to segment the market for your hotel
For your hotel to have a targeted approach, it is important to break down the broader market into key segments…
Estimating demand and supply for your hotel destination
As a first step and before proceeding to identify opportunities in the different source markets, It is important to “really”…
Capturing the traveller of necessity
In general, once the decision to take a leisure trip is made, there are three simple decisions involved: where to…
The secret influences on hotel bookings online
While providing great hospitality is at the heart of the hotel industry, achieving commercial success is key to providing it consistently. This requires that hotels dig deep to really understand…Continue Reading →
What Travellers Look for in a Hotel (And Why You Should Pay Attention)
To best cater to travellers, optimise marketing and increase bookings, hotels need a good understanding of what travellers want and…