Reputation and the travel booker
TripAdvisor made itself a fearsome name in the travel industry by capturing, analysing and sharing views and opinions from travellers […]
Does hotel loyalty drive the modern traveller anymore?
Hotel loyalty is and has always been a hot topic of debate. However, it’s influence on travel bookers has been […]
The powerful magic of travel advertising
Travel to far-flung exotic destinations is considered special by most people. Who can resist the pull of a billboard with […]
How can your hotel attract families?
Requirements of family travel can be complex based on the age group of the children. In general, families usually do have to […]
How do peers influence travel booking decisions?
What influences a traveller’s decision on where to go, which hotel to book and how you do it? Is it your […]
How to segment the market for your hotel
For your hotel to have a targeted approach, it is important to break down the broader market into key segments […]
Estimating demand and supply for your hotel destination
As a first step and before proceeding to identify opportunities in the different source markets, It is important to “really” […]
Capturing the traveller of necessity
In general, once the decision to take a leisure trip is made, there are three simple decisions involved: where to […]
The secret influences on hotel bookings online
While providing great hospitality is at the heart of the hotel industry, achieving commercial success is key to providing it […]
What Travellers Look for in a Hotel (And Why You Should Pay Attention)
To best cater to travellers, optimise marketing and increase bookings, hotels need a good understanding of what travellers want and […]