9 online hotel booking trends to watch in 2016 and why!

As the world of hotel online bookings moves forward at a furious pace, it has become harder to track changes and innovations. Equally importantly, it is hard to know which of these ideas will be here to stay and which one should we put our energies towards. Is there a way to figure this out? A recent trend briefing from …

choosing hotel wholesalers

Hotel wholesalers soon to be extinct! Or have we got that all wrong?

What is the future of hotel wholesalers? There are a lot of prophecies out there, but what are the facts? Are they going extinct or are they mutating into something more powerful and relevant? As a hotel, should you be seeking out the dominant wholesalers of yore? Or should you be seeking new age online distribution channels? Many of the …

Business Travel turning to Bleisure a lot of blah blah?

Over the last two years, Bleisure has been in the news. A whole new segment with business travellers are increasingly combining business with leisure. New buzzwords like Bleisure introduce a lot of excitement into an area that seems relatively predictable. But is it really a new segment? So what follows is always an interesting investigation. There is a lot of …

8 definitive steps to master your hotel Online Travel Agency strategy

Are OTAs ruling your world? Do you feel that as an independent hotel or small chain, you don’t know who to trust or partner with, to drive more bookings? If you are in that position, these 8 steps will help you regain control over your hotel Online Travel Agency strategy. 1 – Review and understand why OTAs are so dominant …

Hotels and the secrets of real success

The other day, I was reflecting on the constant barrage of information that we deal with. And how easy it is sometimes to forget that hotels really only have two rather simplistic goals. Generate bookings Provide fantastic service One can argue that this is over simplifying things. And that it is easier said than done. And that there is more …