Room types and their names are critical. They can make or break your pricing and revenue ambitions. It should be used by hotels to position your room product to be more attractive as well as to convey excellent value.
Inventory (the total number of rooms available) is also an important element in deciding the number of room types. As we all know, rooms are a perishable commodity and an unsold room is a lost opportunity.
Hotel rooms need to be defined with each set of rooms with a different selling point helping to decide the number of room types that you have at your hotel. Target market (for example corporate customers will be more familiar with business-friendly descriptions like an “Executive Room”) can also drive these decisions.
Some of the areas that distinguish one hotel room type from another can include size, access and location, amenities, views, service levels and décor. Finer levels of detail can include seating, office desk and space, sofa beds etc
Room types and their descriptions let customers know what they can expect. Each room type will have a specific inventory that in turn will be packaged and priced/sold differently.
Defining their occupancy limits ie how many guests (adults) and children (age group) can the room accommodate is important.
While room types can be very useful in merchandising your boutique hotel, it is important to have a good ratio between the total inventory and the number of room types. This is important from both the booker experience where too much choice may confuse the guest.
And logistically, too many hotel room types can be hard to manage effectively in multiple distribution channels. And this can have an effect on occupancy. Operationally at the hotel too, this can sometimes result in unhappy guests not getting the room that they booked.
While there is no one answer to the ratio, a rule of thumb would be to have at least over 15-20 rooms of one room type (except for suites or any special rooms). So typically, one wouldn’t expect to see any more than 4 room types in a 50 room hotel. Most mid-size hotels with 100 rooms or over tend to have 5-7 room type range and then differentiate further based on occupancy and bed types (King, Queen).
If your hotel’s room types serve the needs of your target audience and allow bookers to feel that their needs will be met by the room type category, you will be more impactful in driving bookings online and offline.
The starting point for room types includes the following: however, it is important that these need to be broadened and made more distinctive to ensure your hotel and its rooms stand out.
Based on occupancy
Single Room: A room for one person. Usually has one single or a double bed
Double Room: A room for two persons. May have two single beds or one double bed.
Triple Room: A room that can accommodate three persons and has either 3 single beds or two single beds and a double bed.
Quadruple Room: A room for up to four persons. Can have two or more beds.
Based on bed type
Queen: A room with a queen-sized bed. Usually for one or two persons.
King: A room with a king-sized bed. Usually for one or two persons.
Twin: A room with two twin beds, usually singles. Usually for one or two persons
Based on room configuration
Studio: A room with a standard double bed and has a kitchenette May also have an additional sofa bed.
Suite: Accommodation with a bedroom and a separate living room area.
Junior Suite: Accommodation with bedroom and an extension with living area.
Apartments/Residences: Can have one or more bedrooms with separate living and kitchen areas
Villa: A self-contained spacious accommodation unit typically found in resorts.
Based on access/location
Connecting rooms: Rooms with separate entrances from the outside with a connecting door between. Guests can directly access both rooms without stepping out.
Accessible Room: This room type is designed to be easily accessed by guests with disabilities and has a number of features that allow ease of stay.
Adjoining rooms: Rooms located adjacent to each other but not interconnecting