In today’s hospitality world, traditional hotel sales and marketing skills alone aren’t enough; strategic understanding of all distribution channels with relevant use of technology will keep you ahead of the game.

Communication and distribution channels have evolved. The way a traveller books hotels has changed. The mediums they use to interact and buy have converged. Speed and lead time in decision making have been transformed.

Factors influencing travel buying decisions have shifted. Competition has diversified.

How well does your sales and marketing team understand these changes? Are they well placed to make the most of these rapid and often complex changes? Or is there analysis paralysis?

Our training takes a practical approach to help hotel sales and marketing teams to understand these changes holistically and then help create a plan to leverage the changing environment to maximise commercial impact.

The training is a one day inter-active workshop that can be tailored to the needs of the audience.