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  • Start Here
    • Planning
    • 1 – Target Audience
    • 2 – Product offer
    • 3 – Research channels
    • 4 – Pricing strategy
    • 5 – Branding & Identity
    • 6 – Brand website
    • 7 – Reputation Management
    • 8 – Promote Hotel
    • 9 – OTA Distribution
    • 10 – Wholesale distribution
    • 11 – Corporate & Bleisure
    • 12 – Groups
  • The Ultimate Hotel Revenue Guide
  • Resources
  • Downloads

Target Audience

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boutique-hotel-market
boutique hotel guide White SkyOctober 7, 2019 0

Is there a market for your boutique hotel?

As a first step and before proceeding to identify opportunities in the different source markets, It is important to “really” understand who you are competing with as well as what…Continue Reading →

boutique-hotel-singapore
boutique hotel guide

What do travellers want from your boutique hotel?

To best cater to the right type of trav­el­lers, optim­ise mar­ket­ing and increase book­ings, hotels need a good under­standing of…

White Sky 0October 6, 2019
hotel-market-segmentation
boutique hotel guide

How do you segment the market for your hotel?

Market segmentation is the process of dividing a market into distinct groups of buyers who might require separate products and/or…

White Sky 0October 4, 2019

About this website

Every week, we publish articles that help independent hotels, especially niche boutique hotels drive more online bookings.

We simplify the complex world of online distribution to help hotels generate more direct bookings and diversify their channel mix.

The Ultimate Hotel Revenue Guide offers a step by step approach to promoting your hotel online.

Recent Blog Posts

  • Infographic - How to generate more direct bookings
  • increase-hotel-direct-bookingsHow to generate more direct bookings for your hotel
  • boutique-resort-seaview-photoIncrease direct bookings by getting hotel photos right
  • top-10-revenue-management-metricsTop 10 Revenue Management Metrics for your hotel
  • hotel-website-booking-enginesHow to choose the right booking engine for your hotel

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Blog Posts

  • Infographic - How to generate more direct bookings January 25, 2020
  • How to generate more direct bookings for your hotel January 8, 2020
  • Increase direct bookings by getting hotel photos right January 3, 2020
  • Top 10 Revenue Management Metrics for your hotel December 23, 2019
  • How to choose the right booking engine for your hotel December 20, 2019

RSS Distribution News

  • Why virtual tours and activities will stick around after the pandemic March 4, 2021
  • TravelTech Show scheduled for September global marathon March 4, 2021
  • Trip.com Group sees out 2020 with revenues halved, domestic leads recovery March 4, 2021
  • LIVE BLOG: Coronavirus and the travel industry - impact and recovery March 4, 2021
  • PhocusWire Pulse: Loyalty For The Long Haul March 3, 2021

RSS Travel News

  • Japan Weighs Ban on Overseas Spectators for Tokyo Olympics March 3, 2021
  • Is Travel a Right or a Privilege Post-Covid? The Skift Team Discusses March 3, 2021
  • Why Omni and Loews Opted for Partnership Over a Merger March 3, 2021
  • The Great Unbundling of Events March 3, 2021
  • Airbnb’s Host Dilemma — 5 Percent Control Nearly a Third of All Rentals 🔒 March 3, 2021

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