Is there a market for your boutique hotel?
As a first step and before proceeding to identify opportunities in the different source markets, It is important to “really” understand who you are competing with as well as what…Continue Reading →
What do travellers want from your boutique hotel?
To best cater to the right type of travellers, optimise marketing and increase bookings, hotels need a good understanding of…
How do you segment the market for your hotel?
Market segmentation is the process of dividing a market into distinct groups of buyers who might require separate products and/or…