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  • Start Here
    • Planning
    • 1 – Target Audience
    • 2 – Product offer
    • 3 – Research channels
    • 4 – Pricing strategy
    • 5 – Branding & Identity
    • 6 – Brand website
    • 7 – Reputation Management
    • 8 – Promote Hotel
    • 9 – OTA Distribution
    • 10 – Wholesale distribution
    • 11 – Corporate & Bleisure
    • 12 – Groups
  • The Ultimate Hotel Revenue Guide
  • Resources
  • Downloads

Planning

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boutique-hotel-situation-analysis
boutique hotel guide vineethOctober 5, 2019 0

Situation analysis for a boutique hotel

The first step to developing a plan to promote your boutique hotel is to understand the current scenario. Answering the “where are we today” question forms the basis for developing…Continue Reading →

boutique-hotel-feasibility
boutique hotel guide

How to do a feasibility study for a boutique hotel

All such studies start with an executive summary which typically outlines the following. Where possible sample text gives you an…

White Sky 0October 3, 2019
boutique hotel guide

7 attributes of a boutique hotel

Travellers searching for authenticity and experiential travel is driving a massive demand and growth in boutique hotels. They want hotels…

vineeth 0October 2, 2019
boutique hotel guide

Are tourism universities flushing money away with their research?

Think about the amazing people with excellent ideas and powerful intellect spending hundreds and hundreds of man hours carefully analysing…

vineeth 0January 17, 2017

About this website

Every week, we publish articles that help independent hotels, especially niche boutique hotels drive more online bookings.

We simplify the complex world of online distribution to help hotels generate more direct bookings and diversify their channel mix.

The Ultimate Hotel Revenue Guide offers a step by step approach to promoting your hotel online.

Recent Blog Posts

  • Infographic - How to generate more direct bookings
  • increase-hotel-direct-bookingsHow to generate more direct bookings for your hotel
  • boutique-resort-seaview-photoIncrease direct bookings by getting hotel photos right
  • top-10-revenue-management-metricsTop 10 Revenue Management Metrics for your hotel
  • hotel-website-booking-enginesHow to choose the right booking engine for your hotel

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Blog Posts

  • Infographic - How to generate more direct bookings January 25, 2020
  • How to generate more direct bookings for your hotel January 8, 2020
  • Increase direct bookings by getting hotel photos right January 3, 2020
  • Top 10 Revenue Management Metrics for your hotel December 23, 2019
  • How to choose the right booking engine for your hotel December 20, 2019

RSS Distribution News

  • Why virtual tours and activities will stick around after the pandemic March 4, 2021
  • TravelTech Show scheduled for September global marathon March 4, 2021
  • Trip.com Group sees out 2020 with revenues halved, domestic leads recovery March 4, 2021
  • LIVE BLOG: Coronavirus and the travel industry - impact and recovery March 4, 2021
  • PhocusWire Pulse: Loyalty For The Long Haul March 3, 2021

RSS Travel News

  • Japan Weighs Ban on Overseas Spectators for Tokyo Olympics March 3, 2021
  • Is Travel a Right or a Privilege Post-Covid? The Skift Team Discusses March 3, 2021
  • Why Omni and Loews Opted for Partnership Over a Merger March 3, 2021
  • The Great Unbundling of Events March 3, 2021
  • Airbnb’s Host Dilemma — 5 Percent Control Nearly a Third of All Rentals 🔒 March 3, 2021

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