40 trip planning websites 2017

40 trip planning websites to change the way you travel in 2017

Trip planning websites inspire travel with the promise of experiences rather than just a trip. They offer a faster, more relevant and convenient way to plan. And equally importantly, deliver the speed to save a lot of time. Here are some of the best trip planning websites. Trip planning portal TripHobo enables users to plan trips to over 14000 cities …

Is your hotel sending emails with moment of open personalisation?

As technology has improved and data has become more accessible, hotel marketers are looking to personalising email content in more sophisticated and relevant ways. Best Western used Movable Ink to dynamically personalise images within their 20 million emails depending on time-of-open and weather. For example, if a customer opens an email in New York City and it’s snowing at that …

How to maximise in-hotel marketing opportunities with big data

Hotels have always known the importance of personalisation in guest inter-actions at the hotel. And equally importantly, hotels have worked on up-sell programmes and training for the front of house staff. These efforts have worked in parts; however, the human element including employee turnover and how busy they are at any given point of time has challenged up-sell programmes at …

boutique hotels trend 2017

Improve hotel guest experience during stay with big data

Here are a few ways in which big data can improve the guest experience. At the Four Seasons, guests choose from one of three mattress toppers, and their choice of firmness is noted and acted upon each subsequent stay. Hilton and Marriott track the room features guests regularly choose, from connecting rooms to floor location, and automatically book guests in …

block chain technology for hotels

Use big data to micro-segment customers at your hotel

Segmenting has always been important for hotels. Typically they fell into broad groups, the largest being corporate, leisure, groups and airlines. Some sub-groups subsequently emerged from these. As the traditional segments were broad, it was hard to assign specific descriptors to them which in turn meant that it was very difficult to direct targeted marketing initiatives. However, with the increasing computing power …

Warning: Your hotel is losing money by not using big data

The implicit potential of data brings along with it a massive frustration for hotels. Every hotelier knows that they are surrounded by masses of useful data – if only there was a simple way to get it all working and drive incremental revenue while providing great service and recognition. And it certainly does not help hearing that wretched buzz word …

Use big data to initiate timely hotel marketing campaigns

Use big data to initiate timely hotel marketing campaigns based on weather, airline and web-shopping data. Are you familiar with “weather targeting”? Weather targeting or weather-driven advertising is the concept of targeting prospective customers based on local weather (past, current, or future). Basically showing ads or promotions relating to the viewer’s weather. And there are companies specialising in weather targeting. Skymosity for example, enables …

the hotel internet booking engine is dying 2017

47 ways to make big data work for your hotel

Why stop at 47? An overdose of big data and its immense possibilities I suspect! I had to stop and take a break, but in no doubt more ideas will get added over time 🙂 On this page, you will find a comprehensive list of ideas and examples of how to use data better to maximise revenue and guest service …

Are tourism universities flushing money away with their research?

Think about the amazing people with excellent ideas and powerful intellect spending hundreds and hundreds of man hours carefully analysing and studying the world of tourism and travel. What is it worth to the industry? Would the annual figure be in millions of pounds? I’d be very surprised if more than 10% of research work at tourism universities and colleges …

10 hotel group booking trends you’d rather not miss in 2016

Group business is vital to hotels large and small, independent or chain. Is your hotel ready for the next wave of change? How can you leverage these changes to maximise group bookings for your hotel? And when does a new idea become a trend? Airbnb addressed their interest in the meetings industry openly in a recent vendor conference in Las …