How to start with big data in your hotel

How to get started with big data in your hotel

The whole conversation around big data is exhausting. The possibilities are endless. But here we are, every day, worried that we are sitting on a mountain of data but doing very little with it. But is it paralysis caused by these overwhelming possibilities? Or do you just think big data is best left to big hotels and chains? But then …

8 online hotel booking trends 2017

8 hotel online booking trends to watch in 2017 and why!

Last year, we reflected on the counter-intuitive way of looking at growing clusters of businesses as a way of identifying new trends in the industry in “9 online hotel booking trends to watch in 2016 and why”. So, what is new this year and what is likely to take over the imagination of bookers online? Equally importantly what are the changes …

block chain technology for hotels

Blockchain to transform loyalty and improve booking margins

ONLINE HOTEL BOOKING TREND 8 – 2017: According to the Harvard Business Review “Blockchains ensure integrity and trust between strangers. They make it difficult to cheat”. “In other words, it’s the first native digital medium for value, just as the internet was the first native digital medium for information. And this has big implications for business and the corporation.” Blockchain …

sharing economy and hotels

Companies leverage Uberisation to maximise bookings

ONLINE HOTEL BOOKING TREND 7 – 2017: The sharing economy model has made such an impact that it is increasingly being referred to as Uberisation – an alignment of supply and demand in a free internet enabled market. It is important, however, to look beyond Uber and AirBnB and identify the underlying reasons for the success of the shared economy …

business travel planning websites

Business travel is really, finally, truly ready for disruption

ONLINE HOTEL BOOKING TREND 6 – 2017: Business travel continues to grow, confuse and excite. Everyone gets excited about the still untapped opportunities in business travel, but it is hard to pin down a great revolution. There are some signs, however, that it is beginning to change faster. Here are some reasons why we think business travel is evolving and …

augmented-reality

Experience in virtual reality and 360 degree video before booking

ONLINE HOTEL BOOKING TREND 5 – 2017: Travel has always been about the experience – and explains the huge amount of time spent on research prior to travel. Until recently, there were limited options to experience tantalising destinations and hotels in great detail. But now, that is all changing! The consumer need While travel and hotels (until you get there) …

boutique hotels trend 2017

An explosion in demand for boutique hotel experiences

ONLINE HOTEL BOOKING TREND 4 – 2017: You may well wonder why boutique hotels feature in an online booking trend list. Agreed that it is rather unusual. However, this massive transformation in demand for boutique hotels is having an impact on how hotels and hotel brands are perceived and booked online. The consumer need The traveller need that is driving …

the hotel internet booking engine is dying 2017

Big data = Big (better) marketing

ONLINE HOTEL BOOKING TREND 3 – 2017: There are more visible signs of big data being utilised more effectively in marketing initiatives – and involves targeting the micro-moments (a google phrase) to maximise conversion. The consumer need While looking at the traveller and breaking down the stages of travel (dreaming, planning, booking, and experiencing} is not entirely new thinking, it …

hotel booking engine is dying

The traditional hotel internet booking engine is dying

ONLINE HOTEL BOOKING TREND 2 – 2017: The massive proliferation of interactive technologies like messenger apps, chat bots, robots, cobots supported by machine learning and artificial intelligence is changing the way bookers interact with a product. Could this mean changes in the way one books a hotel? There has been massive growth and adoption in messenger apps. They include popular …

40 trip planning websites of 2017

Trip planning websites on a rocky path but stubborn

ONLINE HOTEL BOOKING TREND 1 – 2017: Trip planning websites address the inherent need of a traveller to “book everything” at one go in one place. Travellers are keen to reduce time spent on travel planning. The consumer need We all know how easily distracted we are when we start an online search for booking travel. The time required to …