Achieving a steady increase in direct bookings is the holy grail of hotel marketing and distribution teams. However, this quest for direct bookings to your hotel is also constantly challenged…Continue Reading →
Photos play a key role in marketing the hotel – whether it is through the hotel website or through 3rd…
Measurement is key to continuous improvement. Here are the key metrics that you should consider measuring and working on. 1…
Your hotel website booking engine is a key element in achieving more direct bookings and maximising conversion. It allows you to…
Distribution of hotel rooms has evolved rapidly and continues to do so at some pace. There are disruptive business models and technologies at work. They influence the way travellers book…Continue Reading →
The last few years have seen massive growth in Russian outbound tourism. Countries in demand continue to be Turkey, Thailand,…
The importance of sustainability is increasing in the world of tourism and raises both challenges and opportunities for hotels, travel…
The Asia Pacific market has gone through some rapid growth in pockets and also followed a familiar trend of consolidation.…
A few years ago in 2015, we collated a massive list of online travel companies that ranged from the giant OTAs like Booking.com and Expedia to niche boutique hotel OTAs.…Continue Reading →
Most of us know that WhatsApp is a free to download messenger app for smartphones used around the world –…
