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THE 'PERFECT' HOTEL

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  • Start Here
    • Planning
    • 1 – Target Audience
    • 2 – Product offer
    • 3 – Research channels
    • 4 – Pricing strategy
    • 5 – Branding & Identity
    • 6 – Brand website
    • 7 – Reputation Management
    • 8 – Promote Hotel
    • 9 – OTA Distribution
    • 10 – Wholesale distribution
    • 11 – Corporate & Bleisure
    • 12 – Groups
  • The Ultimate Hotel Revenue Guide
  • Resources
  • Downloads

LATEST ARTICLES

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boutique hotel guide White SkyJanuary 25, 2020 0

Infographic - How to generate more direct bookings

We wanted to come up with a way to visually represent the key elements of a direct booking strategy. This infographic below gives you a quick downloadable overview of the…Continue Reading →

increase-hotel-direct-bookings
boutique hotel guide

How to generate more direct bookings for your hotel

Achieving a steady increase in direct bookings is the holy grail of hotel marketing and distribution teams. However, this quest…

White Sky 0January 8, 2020
boutique-resort-seaview-photo
boutique hotel guide

Increase direct bookings by getting hotel photos right

Photos play a key role in marketing the hotel – whether it is through the hotel website or through 3rd…

White Sky 0January 3, 2020
top-10-revenue-management-metrics
boutique hotel guide

Top 10 Revenue Management Metrics for your hotel

Measurement is key to continuous improvement. Here are the key metrics that you should consider measuring and working on. 1…

White Sky 0December 23, 2019
hotel-website-booking-engines
boutique hotel guide White SkyDecember 20, 2019 0

How to choose the right booking engine for your hotel

Your hotel website booking engineĀ is a key element in achieving more direct bookings and maximising conversion. It allows you to securely process reservations through your hotel website. While there is…Continue Reading →

audit-hotel-distribution-strategy
boutique hotel guide

How to plan your hotel’s distribution strategy

Distribution of hotel rooms has evolved rapidly and continues to do so at some pace. There are disruptive business models…

White Sky 0December 18, 2019
Top-Online-Travel-Agencies-Russia
boutique hotel guide

Top Online Travel Agencies (OTAs) in Russia

The last few years have seen massive growth in Russian outbound tourism. Countries in demand continue to be Turkey, Thailand,…

White Sky 0December 17, 2019
lemur-sustainable-travel-otas
boutique hotel guide

Top Online Travel Agencies (OTAs) for sustainable travel

The importance of sustainability is increasing in the world of tourism and raises both challenges and opportunities for hotels, travel…

White Sky 0December 15, 2019
top-online-travel-agencies-japan
boutique hotel guide White SkyDecember 14, 2019 0

Top Online Travel Agencies (OTAs) in Japan

The Asia Pacific market has gone through some rapid growth in pockets and also followed a familiar trend of consolidation. It has also seen a few regional players establishing a…Continue Reading →

Giant-list-OTAs-2020
distribution strategy

The Giant A-Z List of Online Travel Companies 2019

A few years ago in 2015, we collated a massive list of online travel companies that ranged from the giant…

White Sky 1December 14, 2019

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About this website

Every week, we publish articles that help independent hotels, especially niche boutique hotels drive more online bookings.

We simplify the complex world of online distribution to help hotels generate more direct bookings and diversify their channel mix.

The Ultimate Hotel Revenue Guide offers a step by step approach to promoting your hotel online.

Recent Blog Posts

  • Infographic - How to generate more direct bookings
  • increase-hotel-direct-bookingsHow to generate more direct bookings for your hotel
  • boutique-resort-seaview-photoIncrease direct bookings by getting hotel photos right
  • top-10-revenue-management-metricsTop 10 Revenue Management Metrics for your hotel
  • hotel-website-booking-enginesHow to choose the right booking engine for your hotel

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Blog Posts

  • Infographic - How to generate more direct bookings January 25, 2020
  • How to generate more direct bookings for your hotel January 8, 2020
  • Increase direct bookings by getting hotel photos right January 3, 2020
  • Top 10 Revenue Management Metrics for your hotel December 23, 2019
  • How to choose the right booking engine for your hotel December 20, 2019

RSS Distribution News

  • VIDEO: IATA on health passes and digital identification March 5, 2021
  • RESEARCH: Latin America travel market - state of a region's recovery March 5, 2021
  • InPhocus, episode 33 - Big picture uncertainty March 5, 2021
  • LIVE BLOG: Coronavirus and the travel industry - impact and recovery March 5, 2021
  • Easol raises $4.5M to prepare for post-COVID activities rebound March 4, 2021

RSS Travel News

  • Data Breach Affects More Than 2 Million Frequent Flyers Across Airline Alliances March 5, 2021
  • Europe Gears Up for Sweeping Digital Health Passport Coordination to Spur Travel March 5, 2021
  • Dubai Faces Festering Tourism Challenges Beyond Pandemic March 5, 2021
  • Airline Forward Bookings Trend Up With Vaccinated Seniors Eager to Fly March 5, 2021
  • U.S. Hotels Added 36,000 Jobs in February in New Sign of Optimism March 5, 2021

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