The powerful magic of travel advertising
Travel to far-flung exotic destinations is considered special by most people. Who can resist the pull of a billboard with a tropical beach destination on a gloomy winter day in…Continue Reading →
How can your hotel attract families?
Requirements of family travel can be complex based on the age group of the children. In general, families usually do have to…
How do peers influence travel booking decisions?
What influences a traveller’s decision on where to go, which hotel to book and how you do it? Is it your…
How to segment the market for your hotel
For your hotel to have a targeted approach, it is important to break down the broader market into key segments…
Estimating demand and supply for your hotel destination
As a first step and before proceeding to identify opportunities in the different source markets, It is important to “really” understand who you are competing with as well as what…Continue Reading →
Capturing the traveller of necessity
In general, once the decision to take a leisure trip is made, there are three simple decisions involved: where to…
The secret influences on hotel bookings online
While providing great hospitality is at the heart of the hotel industry, achieving commercial success is key to providing it…