Top Online Travel Agencies (OTAs) in the Middle East
The Middle East has recently seen the emergence of some strong regional OTAs especially in Saudi Arabia and the UAE. […]
All you need to know about Global Distribution Systems (GDS)
If you thought the age of GDS is over – too expensive, too clunky and in its sunset years, think […]
Reputation and the travel booker
TripAdvisor made itself a fearsome name in the travel industry by capturing, analysing and sharing views and opinions from travellers […]
Does hotel loyalty drive the modern traveller anymore?
Hotel loyalty is and has always been a hot topic of debate. However, it’s influence on travel bookers has been […]
The powerful magic of travel advertising
Travel to far-flung exotic destinations is considered special by most people. Who can resist the pull of a billboard with […]
How can your hotel attract families?
Requirements of family travel can be complex based on the age group of the children. In general, families usually do have to […]
How do peers influence travel booking decisions?
What influences a traveller’s decision on where to go, which hotel to book and how you do it? Is it your […]
How to segment the market for your hotel
For your hotel to have a targeted approach, it is important to break down the broader market into key segments […]
Estimating demand and supply for your hotel destination
As a first step and before proceeding to identify opportunities in the different source markets, It is important to “really” […]
Capturing the traveller of necessity
In general, once the decision to take a leisure trip is made, there are three simple decisions involved: where to […]