Top Online Travel Agencies (OTAs) in the UK
A lot has changed in the online travel industry in the UK – and this continues to evolve. From OTAs […]
Top Online Travel Agencies (OTAs) for boutique hotels
Here is a list of the most popular OTAs for high-end boutique hotels. Splendia Splendia offers a curated selection of […]
25 checks to maximise direct hotel website bookings
Does your boutique hotel website offer a great booking experience? And equally importantly, is it reflected in the conversion ratio […]
20 ways to maximise your hotel website navigation
1 – Keep it simple The art of a really good hotel website is how it shares the benefits of […]
How to plan your hotel’s social media strategy
All hotels are aware of the need for an active social media presence – it helps you engage with current […]
Study guest booking journey to maximise revenue
Boutique hotels tell a story. These stories inspire, motivate and attract prospective guests to book your lovely boutique hotel. This […]
How to localise your boutique hotel website
Boutique hotels attract travellers from around the world. To reach this far-flung audience, the hotel’s content marketing strategy needs to […]
9 essentials of a catchy hotel description
As a boutique hotel, you have your own unique story to tell. And this needs to be visible in your […]
How to target global corporate travellers
Being accepted on to one of the high profile, global hotel programmes such as Goldman Sachs, UBS, McKinsey or BP […]
25 ideas to generate more hotel reviews
Quality and quantity are both important when it comes to reviews for your boutique hotel. When your hotel provides great […]